You Are The Brand · Field note
Your real life is the niche
A note on why the through-line is often already in the room with you.
A niche is not a personality transplant. It is the honest pattern that keeps showing up in what you notice, make, teach, survive, and care about.
The work is not to make your life more marketable by sanding off the complicated parts. The work is to find the language and structure that lets the right people recognize the value inside the complexity.
Start with the evidence: the questions people bring you, the skills you use without ceremony, the stories you can hold with care, and the problem you are willing to keep helping solve.